300 Spectrum Center Drive, Suite 1110
Irvine CA 92618
520 Broadway, Suite 200
Santa Monica CA 90401
470 Ramona St
Palo Alto CA 94301
Arkadiankatu 6, 00100 Helsinki
John Stenbergin ranta 2, 00530 Helsinki
Visiokatu 1, 33720 Tampere
Helsinginkatu 15, 20500 Turku
Hôtel des Postes Place Numa-Droz 2 Case postale 2511
+41 32 727 70 70
In conjunction with the launch of Yamaha's 2018 WaveRunners and Boats, we designed, engineered, and launched brand new mobile apps for iOS and Android phones and tablets. They're now in their 3rd version - we've been launching new apps every other year for 6 years.
A big difference this year was that the target audience expanded from only dealers, to both Yamaha dealers and customers. The apps needed to support two different sets of use cases, which presented a fun challenge for our UX team.
We added a "lifestyle" section to the app where users can browse content from other watercraft owners, and also browse content curated by Yamaha.
"Vincit has been an integral partner across our mobile strategy, helping us better connect with consumers and our dealers in a compelling way that separates us in the industry."
Vincit: Naushad Huda, Cameron Sagey, Scott Brassfield, John Haupenthal
Yamaha: Andrew Cullen
Kellogg's Experience Guidelines