Orange County
300 Spectrum Center Drive, Suite 1110, Irvine CA 92618
Los Angeles
520 Broadway, Suite 200, Santa Monica CA 90401
Palo Alto
470 Ramona St, Palo Alto CA 94301
Helsinki
Mikonkatu 15 A, 00100 Helsinki
John Stenbergin ranta 2, 00530 Helsinki
Tampere
Visiokatu 1, 33720 Tampere
Turku
Helsinginkatu 15, 20500 Turku
Switzerland
Hôtel des Postes Place Numa-Droz 2 Case postale 2511
+41 32 727 70 70
Yamaha Watercraft Apps
In conjunction with the launch of Yamaha's 2018 WaveRunners and Boats, we designed, engineered, and launched brand new mobile apps for iOS and Android phones and tablets. They're now in their 3rd version - we've been launching new apps every other year for 6 years.
A big difference this year was that the target audience expanded from only dealers, to both Yamaha dealers and customers. The apps needed to support two different sets of use cases, which presented a fun challenge for our UX team.
We focused on features that would be useful to both parties
Features such as Compare and Browse are useful for both consumers and dealers. Dealers can pull up comparisons while talking to a customer and show the boat in real world scenarios. Users can browse at their convenience and do their own research.
Lastly, we added social features for a more immersive experience
We added a "lifestyle" section to the app where users can browse content from other watercraft owners, and also browse content curated by Yamaha.
"Vincit has been an integral partner across our mobile strategy, helping us better connect with consumers and our dealers in a compelling way that separates us in the industry."
The Dream Team
Vincit: Naushad Huda, Cameron Sagey, Scott Brassfield, John Haupenthal
Yamaha: Andrew Cullen
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Kellogg's Experience Guidelines