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Digital Franchising Solution Supports Tommy's Express Business Growth

INTRO

Tommy’s Express car wash chain has quickly risen into one of the fastest growing franchising businesses in the United States. Thanks to a new digital solution, member registration takes only 45 seconds to complete. Both members and entrepreneurs praise the convenience and reliability of the system. 

The future-proof franchising solution for smoother car wash

As Tommy’s Car Wash Systems began building its franchising chain in the middle of 2010’s, the cars arriving to the washing station were typically recognized by scanning the RFID sticker in the window. As this technology required member registration on the spot, both customers and the car wash personnel found it inconvenient and challenging.

Tommy’s Express wanted to simplify the process to be able to guarantee the best possible customer experience. The main emphasis was put on technological development, with the ultimate target to create a steady, scalable technology that would support the franchising chain in its quest for fast growth.

Our expertise used in this case:

  • Service design

  • Visual design

  • Data and analytics

  • UI design

  • Software development

  • Machine learning

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