Case Oma Helen: agilely to the top of customer-oriented digital services

Helen has been producing energy for private households and businesses for over a hundred years. However, as the energy sector is undergoing a rapid renewal, people are increasingly interested in the origin and production of the energy they use as well as in the ability to monitor their energy consumption. As a trendsetter in its field, Helen wants to offer its customers the opportunity to understand and manage their energy consumption. The goal for the Oma Helen and Yritys Helen platforms was to form an entity that takes into account future developments in energy production, utilizes Helen’s high-quality data and offers customers informative, easy-to-use channels for their energy environment.

Ordinary people’s interest towards energy issues has exploded during 2022. Following the consumer oriented Oma Helen's success, the Yritys Helen service was launched for business customers in the spring of 2022. Together, these services have more than 400,000 registered users, out of whom more than 20 000 use the services daily to optimize their energy use.

The Oma Helen service provides customers with extensive data regarding their own energy usage and tools for managing daily consumption. The service allows users to monitor their electricity consumption with hourly accuracy, compare usage during different time periods, and manage contractual matters. The service also offers various useful data comparisons; for example, variation in monthly consumption or the distribution of consumption for day and night time.

The versatile features help customers gain an overall picture of their personal energy use. The service also allows users to monitor the energy production from their own solar panels.

All of this, energy saving tips and managing consumption, are exactly the things that interest users the most. In accordance with customer wishes, price monitoring of stock exchange electricity and situational monitoring of electricity use in Finland have recently been added to the service.