Skip to content
Artificial Intelligence
Winning experiences & solutions

Blog: How we use generative AI at Vincit


At Vincit, we recognize the transformative potential of generative AI in revolutionizing the way we work and deliver value to our customers. That’s why we’ve drafted a set of generative AI principles and commitments as we integrate these cutting-edge tools into our business processes. The goal is to maintain transparency, responsibility, and a strong focus on enhancing human capabilities. 

Our seven generative AI principles are:

1. Seamless integration and transparency

We consider generative AI tools as essential components of our technology stack, similar to Stack Overflow or Google. We don’t explicitly specify their use in projects unless we’re planning to insert customer content into those tools, and if we do, we agree on explicit permission beforehand. We remain transparent about our generative AI usage and are open when discussing it with our clients.

2. Data security and protection

We’re committed to ensuring that generative AI solutions don’t compromise our own or our customers’ data security and protection. We discuss with content owners which parts of their content can be added to generative AI tools, whether or not that content can be added to a generative AI model, and how it should be anonymized.

3. Human responsibility and accountability

Our team members are always accountable for the final product. We understand the limitations of generative AI tools and ensure the quality and integrity of the work produced using these technologies. This means that the final content responsibility always lies with the employee. It’s extremely important never to commit content one doesn’t understand.

4. Intellectual property and rights protection

We make sure our operations and solutions don’t infringe on intellectual property or other rights of third parties. We ensure that our customers own the necessary rights to any content used in our projects.

5. Environmental and energy efficiency

We implement our sustainability targets and tools into working with generative AI. We understand the environmental cost of AI solutions, so we use them deliberately and aim for net positive impact in our solutions. We use these technologies responsibly, for example by shutting down unnecessary services, aiming for energy-efficient code and content when possible, and actively promoting responsible generative AI usage within Vincit.

6. Active research, professional development, and experimentation

To ensure the safe and responsible use of generative AI, we encourage Vincitizens to continue to develop their skills in line with the demands of the industry. We also encourage them to embrace generative AI technologies as a means to enhance their own expertise, take our industry forward, and maintain a competitive edge in the market.

7. Sustainability

We believe that generative AI tools can create more inclusive and sustainable designs by incorporating diverse datasets, considering various user needs, and generating accommodating design suggestions. We strive to proactively identify and mitigate potential bias in AI data that is under our control and use AI tools to analyze the environmental, social, and economic impacts to guide sustainable decision-making. We advocate for the integration of specialized sustainability and inclusive design experts to prioritize responsible and equitable outcomes in AI systems.


By adopting these principles, Vincit is committed to harnessing the power of generative AI. We’ll continue to research, explore, and experiment with generative AI technologies to create value for our customers – while fostering the professional growth of our employees and upholding our commitment to transparency and accountability.