Redesigning Finnlines’ digital presence to enhance customer service for freight customers
Finnlines, part of the Grimaldi Group, is a leading shipping operator transporting wheeled cargo and passengers in the Baltic Sea, the North Sea, and the Bay of Biscay. With a fleet of 20 vessels, Finnlines plays a vital role in maintaining supply chains in Europe.
When it was time to update their digital presence to make life easier for B2B freight customers, Finnlines turned to Vincit for help.


The challenge – improve online service for customers
Finnlines’ previous B2B extranet had limitations when it came to booking cargo space on board vessels, as the system couldn’t show how much space was available in real-time. This is necessary for customers who want to know exactly how much space there is and when it’s available for shipping their goods.
In addition, Finnlines wanted to add new features to cut down on manual work and streamline and improve the booking and customer support system. Creating a first-class user experience in both desktop and mobile versions was also a key driver.
We’re very happy with the work Vincit did on this project. Their expertise played a key part in creating the solution. They brought their own ideas and proposed solutions to help us introduce the new functionalities we needed.
Jari Tolppanen, Group Customer Service Manager / Finnlines

The solution – a modern extranet service
Vincit worked closely with Finnlines to develop the new ShortSea extranet service. The project began with a discovery phase, including current state analysis of the key processes like B2B booking, customer service alerts, International Maritime Organization (IMO) document handling, and waiting list handling. We also analyzed the current architecture and integrations and gathered requirements for the new system.
The next step was to design the updated extranet based on the defined needs. This included the needed features and the UI and visual design for use on desktop and mobile. We then validated the design and implemented the new ShortSea extranet. Our work included setting up the environments, hosting, building integrations, frontend and backend development of the website, and running automated testing throughout the project.
We also helped with onboarding through training and now monitor and maintain the solution, doing continuous improvement as needed.

Expertise used
The benefits – more efficient booking with real-time information
Capacity calculations
The new extranet allows real-time capacity calculations to show exactly how much cargo space is available on a given vessel. The system allows easy booking and guides users to optimize their capacity usage effectively and includes features to reduce manual work. It also simplifies the process for booking hazardous cargo.
Better customer service
The new system includes an overview and control system for customer service. This gives a complete, up-to-date overview of current bookings and the allotment status between departures. The system is highly customizable and gives a visual overview – while also making it easier to manage alerts that can be reviewed and handled straight from the ShortSea system.
Expandable as needed
The ShortSea platform is built with expansion in mind. New integrations for Group systems or other core systems in ports can be easily taken into use. The ShortSea UI is also possible to customize, including colors, fonts, and images to match company branding.