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Case Tamro: a partnership that actively renews the healthcare and medical sector

Intro

Tamro is known as the largest distributor of pharmaceuticals and healthcare products in Finland, but the company has developed into much more than that. The over a-hundred-year-old company is currently renewing its services more deftly than many others. Their ambitious development work culminates in the advanced MyTamro platform, on top of which a whole range of digital services are being developed in cooperation with Vincit.

The challenge

From an order-channel redesign to a relationship built on trust


As part of the long-term development of its comprehensive digital-services package, Tamro has been developing a purchase and sales channel for medicines and healthcare products. 

The collaboration with Vincit begun four years ago with the modernization of the pharmacy order system that was then in use. Vincit’s design and technical expertise convinced Tamro, and the collaboration soon expanded into the development of the entire MyTamro platform as well as the services built on top of it. 

Along with innovating the functionality of the platform and various new services, a key goal has been to improve digital customer experience.
MyTamro represents a new kind of collaboration
MyTamro is a digital service channel that combines several digital services offered by Tamro and includes a B2B e-commerce solution. The solution serves pharmaceutical and healthcare product companies as well as pharmacies with an easy way to order products and track orders, among other things. The solution also helps Tamro enrich product information, plan marketing campaigns, and share training materials and news. 

An interesting advantage offered by such an integrated solution platform is that detailed user rights management and compliance with official regulations allow for third-party services to also be added to MyTamro. The platform thus connects experts from different fields and helps streamline everyone's work.
Quality development work sealed the shared future

Vincit and Tamro both praise the cooperation, team spirit and cross-organizational development activities. Tamro sees Vincit as a reliable long-term partner for the future development, both tactical and operational, of the service platform. The cornerstones of daily
collaboration are openness, honesty and mutual trust that has developed thanks to high-quality inputs. 

It speaks volumes about the success of the collaboration that Tamro's Net Promoter Score is now extremely high: the customer experience delivered by Tamro’s services has taken gigantic leaps forward. Simply put, users now love MyTamro.

 

 

Client Testimonial

“Vincit projects genuine partnership spirit. Everything they do shows us that they focus on customer value and delivering value to customers, whether us or our end customers. Vincit's expertise is undisputable. The level is extremely high, and they keep bringing up new things that lead us in the right direction.”
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Joel Karjalainen
Head of Business Development | Tamro

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Deliverables

Scope of work.

  • Design

  • UX Design

  • System architecture

  • Maintenance

The future

Maintaining the headway is a continuous effort


Cooperation with good energy and by constantly developing

The pharmaceutical wholesale business in Finland has two key players, one of which is Tamro. There are also many smaller companies taking a share of the market. MyTamro has developed into an important competitive advantage and its importance is likely to keep increasing over the years. 

The service development with Vincit is a continuous investment, moving forward one step at a time. There is no room for complacency when the goal is to enrich core business with easy-to-use and reliable services that enhance productivity: It is best to keep moving forward while listening to customer feedback.

success in numbers

+ 600 k
Customers
+ 400 k
Registered users
+ 20 k
Daily users
+ 100
Years of experience
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