The challenge
From an order-channel redesign to a relationship built on trust
As part of the long-term development of its comprehensive digital-services package, Tamro has been developing a purchase and sales channel for medicines and healthcare products.
The collaboration with Vincit begun four years ago with the modernization of the pharmacy order system that was then in use. Vincit’s design and technical expertise convinced Tamro, and the collaboration soon expanded into the development of the entire MyTamro platform as well as the services built on top of it.
Along with innovating the functionality of the platform and various new services, a key goal has been to improve digital customer experience.
The collaboration with Vincit begun four years ago with the modernization of the pharmacy order system that was then in use. Vincit’s design and technical expertise convinced Tamro, and the collaboration soon expanded into the development of the entire MyTamro platform as well as the services built on top of it.
Along with innovating the functionality of the platform and various new services, a key goal has been to improve digital customer experience.
MyTamro represents a new kind of collaboration
MyTamro is a digital service channel that combines several digital services offered by Tamro and includes a B2B e-commerce solution. The solution serves pharmaceutical and healthcare product companies as well as pharmacies with an easy way to order products and track orders, among other things. The solution also helps Tamro enrich product information, plan marketing campaigns, and share training materials and news.
An interesting advantage offered by such an integrated solution platform is that detailed user rights management and compliance with official regulations allow for third-party services to also be added to MyTamro. The platform thus connects experts from different fields and helps streamline everyone's work.
An interesting advantage offered by such an integrated solution platform is that detailed user rights management and compliance with official regulations allow for third-party services to also be added to MyTamro. The platform thus connects experts from different fields and helps streamline everyone's work.
Quality development work sealed the shared future
Vincit and Tamro both praise the cooperation, team spirit and cross-organizational development activities. Tamro sees Vincit as a reliable long-term partner for the future development, both tactical and operational, of the service platform. The cornerstones of daily
collaboration are openness, honesty and mutual trust that has developed thanks to high-quality inputs.
It speaks volumes about the success of the collaboration that Tamro's Net Promoter Score is now extremely high: the customer experience delivered by Tamro’s services has taken gigantic leaps forward. Simply put, users now love MyTamro.
