Friar Tux is a leading Southern California suit and tuxedo company with a rich history and many store locations where they sell and rent formal wear. We helped them expand into the online rental space, building a completely custom site that allows for browsing, customization, group event creation and management, and much more.
With complex features such as customization and group event management, we spent a lot of time on the groundwork and wireframes, ensuring good site structure, natural content groupings, and an intuitive experience.
"Vincit was an amazing partner throughout the development process, and we are delighted to recommend them to anyone looking to modernize their online presence."
People rent suits and tuxedos to create memories; we wanted to create an online experience that connects with those memories. We used photography heavily, focusing on the experience, the people, and the emotion. We used large, full width images, with subtle parallax to create an immersive mood. Products are shot with plenty of white space for a classy feel.
We created a “customize your look” page where the user can select a base look and change accessories to personalize their own look. As the user customizes their look, the configurator will recommend other accessories that compliment their current selection. To achieve this we implemented a system that allows experts at Friar Tux to specify items that complement each other.
Vincit: Cameron Sagey, Mark Youssef, Naushad Huda, Mikko Salokangas, Anssi Kuutti, Timo Isokoski
Stitch & Tie: Jake Reinig
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