What could your business accomplish if working were more efficient and intuitive? That’s the promise of Joule, SAP’s AI copilot, designed to unify the most mission-critical business processes and allow scalable automation across departments.
Traditionally, application design assumes clear-cut roles and workflows. But in reality, business processes are full of exceptions, overlaps, and unexpected detours. This is where AI truly shines. Joule acts as a conversational interface that connects the dots across the enterprise, making work more effective. For example, employees using SAP S/4HANA can prompt an HR request and instantly find answers within SAP SuccessFactors.
In this blog, we’ll summarize how SAP’s AI Copilot, Joule, unifies the user experience — connecting to all business systems and acting as an orchestrator for various AI agents — and how to unlock its full potential.
Connecting departments with custom AI capabilities
Companies using SAP also run other, non-SAP systems alongside it. Think about the following scenario: a marketing user needs to create a new campaign for a specific product. The product data lives in SAP S/4HANA, but the campaign needs to be created in a non-SAP CRM system like Salesforce. Instead of logging into a separate system, the user can simply prompt Joule to "generate a new campaign for product X." Joule can then retrieve all the relevant product information from SAP and use a custom AI agent to create the campaign in the CRM system. This not only saves time but also allows a user who isn't a CRM expert to initiate a complex, end-to-end process easily.
To achieve the above scenario, Joule Studio plays a key role. Joule Studio is part of the SAP Build within Business Technology Platform (SAP BTP) and allows users to extend the system’s capabilities by creating custom Joule Skills and AI Agents for specific business needs.
Custom Joule Skills execute rule-based, repetitive tasks with predefined execution flows and deterministic results. Custom AI Agents handle complex business scenarios by iteratively reasoning and interacting with their environment to achieve a goal, even when the solution path is unknown.
Joule Studio is built on a foundation of security and compliance, and it integrates with an AI foundation that includes various automation tools, AI models like Gemini, Mistral, and GPT, and the ability to interact with both SAP and third-party APIs. This makes it possible for IT experts and business users to tailor Joule to their unique organizational needs.
Shifting to a cloud mindset and business-driven design
The key to a comprehensive AI experience like Joule is robust API management. Adopting a cloud mindset in enterprise architecture means that each SaaS system comes with out-of-the-box APIs. While system-centric design may feel safe and familiar, it can hold back innovation. Instead of optimizing a specific system, organizations need to focus on the capabilities of the entire enterprise landscape. This is a business-driven design in practice.
Proper organizational change management is essential to be able to succeed in this transformation. Organizations need to re-evaluate their operating model, roles, responsibilities, authorizations and end-to-end workflows connecting employees and AI agents. This includes carefully balancing new ways of doing business with strong security and compliance requirements.
Joule comes with over 1600 out-of-the-box skills for SAP S/4HANA Cloud. By developing custom AI capabilities, it’s possible to connect non-SAP systems under a common AI foundation and unify business processes. Learning to use and extend Joule capabilities isn't just about mastering a new tool – it's about understanding how your business works and how it can evolve.
We are ready to help your organization start leveraging SAP Business AI, not just talking about it. Let's get started - Hello Joule!
In addition, if you’re planning to attend the SAP Finug Autumn Seminar 2025 in Helsinki on October 29th 2025, let’s connect! We will have a stand and will be hosting sessions on SAP Business AI, as well as on driving end-to-end business development with Schetelig.
Heikki Kosonen,
Lead Consultant
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