The general white noise in the market pushes B2B companies to renew their entire digital sales stack or CX architecture with the promise of becoming future-proof and relevant by going composable.
Composable commerce is not just hot air – but it’s also not a silver bullet. Starting with the architecture is putting the cart before the horse. It makes more sense to first set out your strategic goals, define a winning solution, and then pick the best architecture to suit your needs.
In our guide, you’ll learn:
- Why a portal is a good solution for B2B
- How to move forward with a portal the smart way
- Different technology solutions
- The importance of change management
- Real-life cases of successful portals
