A reference architecture may not sound particularly exciting, but its impact on your business can be huge. That’s because a reference architecture guides you in building and implementing solutions and products more efficiently and effectively – and getting them into the hands of customers more quickly.
So how does a reference architecture help? By defining components such as your business architecture, technology, solution approaches, and change management, a reference architecture ensures there is alignment between your IT and business goals and speeds up product development. It also minimizes risk by guiding you to use tried-and-tested approaches.
When you create a solid reference architecture, your business benefits from a clear, reliable roadmap to follow in critical areas such as:
- Acquiring new clients by standardizing customer engagement processes and align your CRM systems with marketing and sales.
- Improving product support by supporting after-sales service through standardized workflows for maintenance, spare parts, and feedback.
- Developing new products and solutions by connecting R&D, product lifetime management, and production planning with data and best practices to foster innovation and faster development.
Want to learn more about how a reference architecture can help your business?

Vesa Niininen,
Business Development Director