ENCE

Using different platforms for the main website and shopping site can create a fragmented experience that leads to customer frustration. When visitors are forced to jump between separate systems with different designs, navigation styles, or login processes, it disrupts the flow and makes the overall journey feel disjointed. One big problem is that inconsistent branding or functionality can cause potential buyers to hesitate while shopping and not complete purchases.

Managing two platforms increases the chance of outdated information, broken links, or mismatched product details – in addition to taking extra time and effort. Paying the licensing fees and hosting for two platforms is also expensive. For this reason, ENCE wanted to update their website to improve the user experience. 

Vincit recommended moving the online experience from multiple platforms to a single provider: Shopify. 

Using Shopify as a single platform for a website and online store offers a streamlined, all-in-one solution that eliminates the need to piece together multiple services. The benefit of Vincit’s solution based on Shopify is that it provides built-in hosting, security, and scalable infrastructure all in one place. The new solution allows ENCE to manage products, orders, payments and the website content from a central dashboard while simplifying operations and reducing costs. 

As part of this project, we adapted the existing website to the new Shopify platform. We also did the implementation and the launch so that there would be a smooth transition from the old to the new system. The project included migration of all customer data and products. 

A smoother customer journey 

Using one platform for both the website and shopping experience creates a better customer journey that improves user satisfaction. With everything operated from one platform, customers get consistent branding, navigation, and a smooth flow from browsing to checkout.

Easier updating of product info

All content and commerce functions are managed from one place. This makes it easier for ENCE to keep information accurate and up to date, further improving the customer experience.

Saving costs for ENCE

ENCE no longer has to pay licensing fees to two separate platforms, resulting in significant cost savings.