ENCE

Esports teams get a big part of their revenue from their fans and partners, making engagement in social media a core part of their operations. Live tournament posts are some of the best content for this purpose. However, esports organizations sometimes struggle to follow live matches because major tournaments are hosted all over the world, often in vastly different time zones, such as Shanghai or Dallas. 

This means that staff might have to stay awake during non-work hours or risk missing important momentum if they rely on delayed viewing.  At the same time, esports teams need to save costs where they can, and can’t sustain a large content team. 

We created a proof of concept of an AI tool that analyzes livestreamed matches so ENCE's team can create social media posts of highlights automatically.

With this tool, the bot automatically recognizes a highlight and produces a video clip that can be posted to social media. This can help the content team work as they only need to verify the clip and select a caption before posting it.

To start this project, we workshopped with ENCE to find the idea for this product. We then did the designs and the prototyping before starting development. The system uses AWS cloud and a React-based front end. A particular focus of this project was researching how to find highlights and create the video clips reliably using AI. After experimenting with the proof of concept, we were able to ship a solution ready for ENCE’s internal use.

Helping the team keep up with events no matter where they are located

The proof of concept shows how this tool could automatically flag and create clips of highlights – meaning all that's needed is a quick review of the content before it's posted to social media, saving potentially tens of hours per month of time and effort for ENCE's staff in Finland.

Cementing ENCE's position as the leading esports company in Finland

When created, the tool should help to keep ENCE's fans engaged and informed with exciting esports events around the world – helping ENCE to fulfill their mission as the leading esports brand in Finland.