EnCoHub

The electricity market in Finland has been undergoing significant changes in recent years. It’s become increasingly difficult for end users to understand which type of contract best suits their consumption patterns and when is the right time to commit to longer-term agreements. As a result, choosing an electricity contract requires substantial background research and continuous monitoring of the market.

EnCoHub saw an opportunity for creating a service that provides electricity users with a personalized, data-driven recommendation, making the process of choosing an electricity contract more accurate and easier than before.

Key business drivers:

• Increase revenue: bringing new customers to the site is a win-win for all involved. Consumers get the right deal, electricity providers get a new customer, and EnCoHub gains a new source of revenue.

• Fulfill EnCoHub’s vision: the platform helps consumers find the best electricity deal for their unique situation by leveraging data, which is a key part of EnCoHub’s vision for ensuring smoother electricity markets. 

EnCoHub partnered with Vincit to validate the basic concept behind the Valovirta service. The idea was that people could give basic information to the service and receive the best electricity offer for their unique situation. 

Following concept validation, Vincit designers shaped the idea into a user-testable prototype. A multidisciplinary team, our data architects and development professionals then partnered closely with EnCoHub to bring the service to life, expertly handling the data model, user interface, and visual design. 

The service launch was smooth and got immediate interest from consumers, who can for the first time get recommendations for smart electricity contracts based on their actual consumption data. We're now working together on the next phase of the project, which is a B2B focused version of the service. This will bring the same benefits of personalized recommendations based on electricity usage data for businesses. 

An easy process for choosing the right electricity contract

The service provides an easy-to-use and transparent tendering process, including monthly cost estimates. EnCoHub’s platform uses real-time data and detailed consumption profiles, allowing sellers to offer contracts that align perfectly with individual consumer needs and usage patterns. It’s a win-win solution: retailers can optimize their offerings and consumers receive tailored contracts they can trust.

Supporting EnCoHub's strategy

EnCoHub builds electricity marketplaces that allow for better energy deal-making. By integrating real-time data and analytics, their platforms reduce intermediaries, barriers, and costs in energy markets. The Valovirta service supports this vision by meeting the needs of both electricity providers and consumers.