The NYT Company had a large inventory of more than 15,000 recipes. They needed to create an app as visually appealing and readable as their reputation dictates.
Challenge
Seemingly endless options can quickly lose a user. The cooking app needed to be highly functional, easy to follow, and mouthwateringly attractive. We eat with our eyes first, after all.
Solution
Choice, quality and the ability to search quickly for a recipe or type of cuisine were priorities. With a large vault of recipes, navigation can become clunky. Vincit created an app with great functionality and stunning design.