Case Kiinteistömaailma: Opening the door on a new era

Finding their place in the new landscape of the real estate market

The real estate market has seen several different kinds of transitions during the past years. For starters, many banks that once had their own real estate business have left the practice to focus on their core business, changing the dynamics in the market. Additionally, with the completion of a nationwide digitalization initiative for home information, fully digital transactions are now possible, opening new possibilities.

Newcomers have arrived and are disrupting the market with new business models, tech-first approaches, visual styling and influencer marketing fit for the Instagram age. Meanwhile, marketplaces have built up their own offerings, targeting those people who buy, sell, and rent without using an agent. Internationally, there are multiple examples of companies innovating throughout the real estate value chain or creating entirely new alternatives to traditional real estate services. How the market will adapt to these new entrants has been the topic of heated speculation, but for the moment using an agent to sell your home maintains its position as the top choice of the mainstream.

A vision everybody can commit to

The project resulted in defining the change Kiinteistömaailma wants to create plus concrete identification of four main development areas, and the goals and challenges the company should address to reach its vision. Continuous implementation work has been ongoing since, and supported by a management system that helps in keeping the priorities in place and the vision as the goal.

The work was done by involving the entire organization, from the owners and top management to entrepreneurs, realtors, and all the way to end customers, to truly understand what Kiinteistömaailma is about and to make sure the future vision is something everybody can commit to.

Kiinteistömaailma, founded in 1990 is a Finnish realty chain with over 700 realtors all over Finland.