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Wholesale and retail

Data-empowered digital commerce

To stand out in the global competition, wholesale and retail companies need to tap into process and customer data and think about the value they can extract from analytics. 

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Manufacturing industries

Customer-centric, data-led manufacturing

For manufacturers, true digital transformation starts by envisioning where in the value chain can data be applied to make a difference.

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Public Sector

Accessible and intuitive public services

All public sector services should be designed to serve citizens first. Digital solutions and applications must be easy to use, despite physical and cognitive disabilities.

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Energy and utilities

Dynamic and resilient energy economy

Digital processes and data-led services help energy and utility sector companies develop a stable energy offering with transparent, customer-centric services.

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Digital platform economy

Fast-tracking innovative business models

Shared platforms offer fast entry to new markets, cost-efficiently and scalably. But lasting value add comes from cross-industry collaboration and linking products with complimentary services.

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Banking, finance and insurance

Agile business, customer-centric services

Digitally disrupted, the companies in the banking, finance and insurance sector must actively innovate new approaches to build omnichannel customer experiences that fully utilize data.

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Medical devices manufacturers

User-centric healthcare applications

While medical device software is strictly regulated, there's room for innovations that make life easier for patients and caregivers. Stable and secure data flow is a must.

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Case: Oral Dental Care | Vincit


The development of the Oral website’s digital consumer experience resulted in a significant improvement in user experience and an almost fifty percent increase in the number of appointments booked online. The and OmaOral sites and online booking were integrated from separate platforms into one website, creating a seamless service pathway for Oral customers – all the way from the landing page to booking confirmation. With more straightforward and agile admin features, the new site is now also more userfriendly for Oral staff.

Seamless service experiences for various sales funnels

Oral wanted to improve their business by enhancing their digital consumer experience. We had already developed Oral’s digital service supply by creating an online booking system for consumers and designing the OmaOral service, where users can view their oral health data and medical records.

Having Oral’s public website and consumer services on two separate platforms caused confusion and resulted in unnecessary interruptions in the user flow. Users couldn’t, for example, book the services they were browsing on the site. Instead, they had to open the separate booking site and go through the different steps again. The maintenance of the site was also too difficult. The project’s main objective was to create a seamless user experience that caters to the various ways customers book appointments and arrive on the site.

Our expertise used in this case:

  • UI

  • UX

  • Web development

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