A big difference this year was that the target audience expanded from only dealers, to both Yamaha dealers and customers. The apps needed to support two different sets of use cases, which presented a fun challenge for our UX team.
We focused on features that would be useful to both parties
Features such as Compare and Browse are useful for both consumers and dealers. Dealers can pull up comparisons while talking to a customer and show the boat in real world scenarios. Users can browse at their convenience and do their own research.