Brian Walsh
June 9 2020
To stand out in the global competition, wholesale and retail companies need to tap into process and customer data and think about the value they can extract from analytics.
For manufacturers, true digital transformation starts by envisioning where in the value chain can data be applied to make a difference.
All public sector services should be designed to serve citizens first. Digital solutions and applications must be easy to use, despite physical and cognitive disabilities.
Digital processes and data-led services help energy and utility sector companies develop a stable energy offering with transparent, customer-centric services.
Shared platforms offer fast entry to new markets, cost-efficiently and scalably. But lasting value add comes from cross-industry collaboration and linking products with complimentary services.
Digitally disrupted, the companies in the banking, finance and insurance sector must actively innovate new approaches to build omnichannel customer experiences that fully utilize data.
While medical device software is strictly regulated, there's room for innovations that make life easier for patients and caregivers. Stable and secure data flow is a must.
June 9 2020
When starting your ecommerce site, getting off the ground can be easy, but ensuring long term success entails proper organization and planning all moving parts.
Before we jump in, I want to provide reminders to those who are still weary or apprehensive about going online, the many benefits that come with ecommerce.
One of the most raved-about benefits to operating from an online store is the amount of savings business owners can see. Offline business require: rent, utilities, furnishings, equipment, permits and licenses, and so forth. With an online platform business, costs are more focused on hosting fees, design and development cost.
This second point lands on the subject of location and its physical limitations; an offline worry that does not affect eCommerce businesses. Data suggest that consumers are shipping online more than ever and it continues growing. By 2023 eCommerce is projected to make up 22% of retail sales worldwide. It’s not about laziness, but about convenience for your consumers.
It has been known that more and more increasingly, consumers choose to reach out for customer service via social media, question form, or email, rather than over-the-phone. Hosting an online store can give customers more options for help and rapidly increase response time for their needs. This includes creating and updating detailed FAQ and product information pages, as well as online support or chat for customers, and bumping up the email marketing procedures.
Simply put: an online shop allows you to help customers outside of traditional business hours.
Utilizing a POS connects the point of sale system to your online store. It will help you manage inventory across all channels and save loads of time. This assumes that you also own a brick-and-mortar store in addition to your online presence.
Be sure to choose payment gateways that are popular with your customers.
Offering the best shipping experience makes your business stand out. Make a fulfillment strategy and adjust according to consumer feedback.
Set up Google Analytics to track customer behavior on your site and see what pages they are landing on most often. Add tools that track user journeys and behaviors, such as heat mapping.
Ecommerce software development and other platforms will likely have their own inventory management features, however, you may want to consider a third-party inventory management system to sync inventory
throughout different suppliers.
If you’re thinking of opening an online store for the first time, accounting can help you manage payroll, budgeting, cash flow, purchase and sales charts, as well as profits and loss charts.
Once the website is up and running smoothly, you will want to start marketing to drive more traffic to it. Add a function to allow for customer reviews. Usually they are some form of integration or 3rd party app. The review sites will depend on your industry.
After you’ve begun driving more traffic to the website, you’ll need to begin building a loyal customer base. This will help improve conversion rates and increase sales revenue.
Taking good care of the customer’s needs will likely convert to sales from your business again. Integrating a customer support system will allow you to answer a customer's questions and concerns. This can be a live chat or chatbots that use AI technology to answer common questions.
Social media is an endless marketing tool for advertising your product or service and establishing your brand’s look and feel.
When starting your ecommerce site, getting off the ground can be easy, but ensuring long term success entails proper organization and planning of all the moving parts. When creating your ecommerce site, make sure that your headless commerce and these integrations are ready and in place!
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