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Blog: New to Generative AI? 5 things to do now as a business leader


Generative Artificial Intelligence (AI) isn't just a buzzword, it's a transformative phenomenon that demands the attention of business leaders. The question isn't whether generative AI will change the game — it's how you can harness its power to reshape the rules in your favor. But what are the first things you should consider when starting the journey? In this blog, I’ll go through the five most important points:

1. Understanding the phenomenon
2. Defining the business opportunities
3. Coaching your team
4. Creating ethical and responsible boundaries
5. Seizing the early adopter advantage

1. Understanding the phenomenon

Generative AI isn't your average technological advancement — it's a paradigm shift. Unlike traditional AI, which follows predefined rules, generative AI creates, generates, and mimics content. It's the intersection of data, algorithms, and human-like creativity. Understanding this unique aspect is crucial to grasp the breadth of possibilities it brings to the table.

To be on top of the various aspects, you need to take a grip in practice. Consider integrating ChatGPT in your own workflows to take the productivity leap, and completing simple certifications by technology vendors to understand the tech aspect. Take a look at Microsoft’s “Azure AI Fundamentals” to start with.

2. Defining the business opportunities

Generative AI isn't a one-size-fits-all solution – it's a toolkit for innovation. It opens doors to unprecedented business opportunities. From hyper-personalization that caters to individual customer needs to automating complex processes, generative AI offers a spectrum of applications.

In the coming blogs and webinars, we’ll highlight how Generative AI will revolutionize digital development, customer service, sales, and various other fields of business. But if you want to kick-start your journey and define your AI approach now, our team of 100+ AI professionals is here to help you. Invite us to run an agile and inspiring workshop to find the first steps, or let’s do a proof of concept together. We’ll define together what would be the best low-hanging fruit in your business. Book a slot in my calendar and I’ll tell you more about our approach!

3. Coaching your team into the future

Embracing generative AI isn't just about technology – it's about nurturing your team's skillset. It's an opportunity to coach your workforce into the future by upskilling them to work alongside AI. 

Equip your developers with the ability to collaborate with AI-generated code. Empower your testers to leverage AI for comprehensive test scenarios. Make sure your salesforce boosts the quality and speed of sales work by using AI to assist their work. As a leader, fostering this synergy ensures a smooth transition into the generative AI era.

4. Creating ethical and responsible boundaries

While generative AI offers immense potential, it's essential to establish ethical and responsible boundaries. The technology's creative prowess can inadvertently produce biased or inappropriate content. Also, copyright issues and data ownership need to be decided. As a business leader, take the lead in setting guidelines that ensure AI-generated output aligns with your brand's values and ethics as well as legal restrictions.

5. Seizing the early adopter advantage

Generative AI is still in its ascendancy, presenting early adopters with a unique advantage. By integrating generative AI into your business strategy now, you position your organization at the forefront of innovation. This forward-looking approach not only sets you apart from competitors but also allows you to influence the technology's trajectory.

At this moment we're already helping our several forerunning customers in law, insurance, and construction businesses to boost their business with the help of generative AI. Learn more about the productivity boost we forecast for the future.

Conclusion: Pioneering the generative AI frontier

Generative AI isn't a distant vision — it's here, reshaping industries and revolutionizing business dynamics. As a business leader, understanding its intricacies, defining opportunities, coaching your team, and maintaining ethical considerations are your compass points. By seizing the early adopter advantage, you're not just embracing the future, you're crafting it. Generative AI is your partner in transformation, and it's time to lead the way.


This text was written by Henna Niiranen, a business director at Vincit. ChatGPT was used to streamline and proofread the text 🤪 Connect with Henna on LinkedIn or book a meeting to discuss how your business can take advantage of Generative AI