Kellogg’s is a global, Fortune 500, cereal and convenience food company. Kellogg's user experience for it's many brand sites has been suffering from inconsistency and unreliable quality due to the sheer number of design agencies working on different sites. Kellogg's brought us on to create a set of best practices, principles, and guidelines for all agencies to follow when working on a Kellogg's brand site.
We started with lots and lots of research, copywriting, content structuring, and strategy. We categorized the main areas of usability for web and tested existing Kellogg's sites against them, documented our findings, and set out to create guidelines to fix the issues we found.
It ended up being a 20+ page document for the text alone.
Once the copy and content was finished we created wireframes for the site, making sure navigation was intuitive and information was easy to find
We designed according to the rules we just made, and kept everything as simple and basic as possible. The designs were meant to be an example of the guidelines themselves - a framework that doesn't stifle creativity and leaves plenty of room for a unique design.
This helps give context, and helps with adoption since people will be more likely to take something seriously if they know the reasoning behind it.
Stitch & Tie e-Commerce