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Santa Monica CA 90401
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John Stenbergin ranta 2, 00530 Helsinki
Visiokatu 1, 33720 Tampere
Helsinginkatu 15, 20500 Turku
Hôtel des Postes Place Numa-Droz 2 Case postale 2511
+41 32 727 70 70
Kellogg's user experience for it's many brand websites was inconsistent and had quality issues due to the large number of design agencies working on them. We created a set of UX best practices, principles, and guidelines for their agencies to follow.
We started with tons of research, copywriting, content structuring, and strategy. We categorized main areas of usability, tested existing Kellogg's sites against them, documented our findings, and created guidelines to fix the issues we found.
Categories for the guidelines
Examples from current Kelloggs sites
It ended up being a 20+ page document for the text alone.
Our raw content from early in the project
Once the copy and content was finished we created wireframes for the site, making sure navigation was intuitive and information was easy to find
We designed according to the rules we just made, and kept everything as simple and basic as possible. The designs were meant to be an example of the guidelines themselves - a framework that doesn't stifle creativity and leaves plenty of room for a unique design.
The guidelines host videos and assets for agencies
This helps give context, and helps with adoption since people will be more likely to take something seriously if they know the reasoning behind it.
Metso Metrics Service