Digitalization opens new opportunities to fortify the customer relationship for manufacturing brands, and Sako partnered with Vincit to explore these further. Recognizing the need to refine its eCommerce strategy and enhance customer experience, especially in the loyalty and nurturing phase, Sako grappled with a multitude of ideas for digital product development. The wish for a digital strategy with clear objectives and validated customer-centric roadmaps prompted Sako to collaborate with Vincit.

Vincit's approach to transforming Sako's digital presence was strategic and multi-faceted. The work commenced with an in-depth analysis of the industry’s digital landscape and Sako’s capabilities and goals.

A collaborative workshop established the business objectives for Sako's digital strategy. The Sako team, supported by Vincit, generated dozens of ideas for digital ownership services that would serve the business objectives. We turned the most promising ones into tangible concepts, which were then validated with customer interviews.

Sako and Vincit collaboratively built various digitalization business cases. The strategy and concept work culminated in a concrete, actionable roadmap designed to achieve the strategic objectives and enhance customer loyalty with digital services and eCommerce.

A clear path ahead for eServices and eCommerce
Vincit delivered a comprehensive eServices

strategy, complete with business objectives and a vision for digital customer experience – providing Sako with a directional compass in the digital domain.

Validated digital concept

The co-creation produced a variety of digital concepts, complete with visualizations that make the ideas understandable. These concepts were validated through customer insights, ensuring their relevance and appeal to Sako's target audience.

Actionable roadmap

Sako now has an actionable roadmap that outlines clear steps for implementing the eServices and eCommerce strategy. Sako is well-positioned to enhance their digital customer experience and solidify their presence in the digital landscape.