COMMERCIAL DATA

Overview
Improve commercial performance with insights from sales, customer behavior, market trends, and operational efficiency. Data helps you to understand your customers and identify areas for improvement to build a competitive advantage.
What we do
Product information management (PIM)
Make your products stand out and thrive in the market by managing the product experience, not just product information. Product Experience Management (PXM) is a mindset that focuses on enhancing customer experiences and gaining a competitive edge. By managing the entire experience surrounding your products, PXM helps you sense market changes, seize opportunities, and transform your business – leading to stronger stakeholder relationships and accelerated growth.
Customer data platforms and management
Create a 360-degree single source of truth about your customers and stay relevant in today's market. With third-party data becoming scarce, using zero-party and first-party data is crucial. Customer data platforms and management provide the insights needed to create personalized experiences across channels, drive strategic planning, mitigate risks, and optimize resources.
Data integrations & API management
Boost your business processes with smart APIs. We connect many different business data sources, extract that data, and store it in a suitable destination, such as a data lake or data warehouse.
Order and pricing management
Set, manage, and optimize pricing strategies to allow your sales team to generate quotes and orders with accurate and competitive pricing. Once an order is in the system, you can manage every stage easily and quickly.
Aftersales data
Prepare the relationship for repeat purchases. Aftersales data reveals how customers use products, solutions, or services, their interactions with the company and perception of your brand, and how they respond to your marketing and sales efforts.
Example cases

- Meira Nova
- Wholesale and retail
Meira Nova: Making assortment management easier for well over 100,000 products
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- Vallox
- Manufacturing
Vallox: Implementing a business-critical product information management solution
Read more →Some of our tech partners



Explore more

- Commerce & engagement
The power of customer data – your organization’s most crucial asset
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- Commerce & engagement
- Downloadable
Guide: How data can power your omnichannel customer experience
Read more →We're also excited about
Improving the City of Helsinki's services with data & AI
The City of Helsinki is a forerunner in using AI to improve services. They’ve been experimenting to find ways to use AI methods in a responsible way, and Vincit has brought more AI and data science expertise to their team since 2021.
B2B portals
74% of B2B buyers expect their suppliers to have an online self-service portal. In addition to meeting the stakeholders' expectations, portals allow you to become a one-stop shop and reduce workload. Learn how to move forward with a portal initiative the smart way.
Event: Agentic Commerce vs. Reality
Agentic AI is changing how commerce works. This is not a ten-year plan, it's about the actions companies should take now to stay competitive. Join us for an interactive afternoon on Thursday, November 6, to discuss these questions head-on. Alexander Graf, Co-Founder of Spryker, will share key insights from global successes and common pitfalls in the shift to agentic commerce.
SAP BTP
The SAP Business Technology Platform (BTP) is at the heart of SAP applications and integrations. SAP BTP allows you to implement composable architecture and a clean core approach in your landscape running on RISE or GROW with SAP. You can also build apps that customize SAP to better take advantage of data – helping you improve innovation and efficiency. Check our 3 key benefits you can get with SAP BTP
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