The challenge
To stay current, tuned in radio stations are transitioning from traditional to a digital-first model to engage and attract their audiences.
Nowadays, radio stations compete with visually appealing digital streaming platforms that keep listeners engaged for longer. Users can share content with each other, curate playlists, and discover new artists or content easily.
While digital media offers a more immersive experience, AM/FM radio is still the go-to news source for the majority of people - although radio has taken a backseat in car listening.
KCRW wanted to retain and recapture these domains. With a fantastic audience base in 45 US states and 18 countries, KCRW needed to modernize their listeners' experience with a mobile app that truly reflects their eclectic voice.
Our goal was to engage their audience more dynamically, enhance the listening experience, and expand KCRW’s reach.
We focused on a holistic user experience. Vincit built iOS and Android apps with React Native.
The apps were built to give users more control, flexibility and enjoyment on how they consume content. By integrating with Google Cast, Apple Music and Spotify, as well as supporting Carplay, we created a seamless and feature-rich listening experience.
