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Wholesale and retail

Data-empowered digital commerce

To stand out in the global competition, wholesale and retail companies need to tap into process and customer data and think about the value they can extract from analytics. 

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Manufacturing industries

Customer-centric, data-led manufacturing

For manufacturers, true digital transformation starts by envisioning where in the value chain can data be applied to make a difference.

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Public Sector

Accessible and intuitive public services

All public sector services should be designed to serve citizens first. Digital solutions and applications must be easy to use, despite physical and cognitive disabilities.

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Energy and utilities

Dynamic and resilient energy economy

Digital processes and data-led services help energy and utility sector companies develop a stable energy offering with transparent, customer-centric services.

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Digital platform economy

Fast-tracking innovative business models

Shared platforms offer fast entry to new markets, cost-efficiently and scalably. But lasting value add comes from cross-industry collaboration and linking products with complimentary services.

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Banking, finance and insurance

Agile business, customer-centric services

Digitally disrupted, the companies in the banking, finance and insurance sector must actively innovate new approaches to build omnichannel customer experiences that fully utilize data.

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Medical devices manufacturers

User-centric healthcare applications

While medical device software is strictly regulated, there's room for innovations that make life easier for patients and caregivers. Stable and secure data flow is a must.

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Intro

 

Driven by strong community roots, KCRW is continually innovating for its loyal listenership.

 

LA-based KCRW is a well-recognized public radio brand that creates and curates content on music, NPR news, culture and public affairs. Its Morning Becomes Eclectic is a beloved signature show. Originally founded in 1945 to train servicemen returning from World War II on FM broadcasting, KCRW, like the iconic Hollywood sign, has staying power.

The challenge

To stay current, tuned in radio stations are transitioning from traditional to a digital-first model to engage and attract their audiences.


Challenge

Nowadays, radio stations compete with visually appealing digital streaming platforms that keep listeners engaged for longer. Users can share content with each other, curate playlists, and discover new artists or content easily. 

While digital media offers a more immersive experience, AM/FM radio is still the go-to news source for the majority of people - although radio has taken a backseat in car listening. 

KCRW wanted to retain and recapture these domains. With a fantastic audience base in 45 US states and 18 countries, KCRW needed to modernize their listeners' experience with a mobile app that truly reflects their eclectic voice.

Our goal was to engage their audience more dynamically,  enhance the listening experience, and expand KCRW’s reach. 

 

Solution

We focused on a holistic user experience. Vincit built iOS and Android apps with React Native. 

The apps were built to give users more control, flexibility and enjoyment on how they consume content. By integrating with Google Cast, Apple Music and Spotify, as well as supporting Carplay, we created a seamless and feature-rich listening experience.

 

Client Testimonial

"They've done a good job of meeting our needs within our budget, so we're very happy overall."

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Juan Bonigno
Director, Digital Operations, KCRW

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Deliverables

Scope of work.

  • Mobile App Development

    We employed an agile methodology. In phase one, Vincit worked with KCRW to determine the best features and functions required for an iOS and Android mobile app. Features include iOS Carplay, MySong, Live Radio, curated DJ playlists, events, interviews, podcast custom feeds and membership benefits.

  • Maintenance and Support

    Recently, we updated the apps with the latest stable languages and libraries to facilitate faster and more affordable future development.

  • Website

    Next steps in KCRW’s digital transformation: update the website and add Android Auto for the mobile app. After conducting a thorough analysis of their website and user behavior, we will update the home page and audio website.

The impact

The mobile apps retain and attract more users month on month.

Most importantly, they delight listeners with engaging community events, personalized content, and optimized membership access. Fringe Benefit cards grew 43.8 percent in one year.

Member 'love notes' to KCRW praise the app for being "a constant source of fuel for my imagination, education and good vibes" and say they can't start their day without a "good dose of KCRW".

 


success in numbers

64000
Average Monthly Users
11000
Daily App Users
99
Annual Percent Increase on Donate
65
Annual Percent Increase in Carplay