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To stand out in the global competition, wholesale and retail companies need to tap into process and customer data and think about the value they can extract from analytics. 

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For manufacturers, true digital transformation starts by envisioning where in the value chain can data be applied to make a difference.

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Kelloggs: User Experience Guidelines

www.kelloggs.com

Intro

Kellogg's user experience for its many brand websites was inconsistent and had quality issues, due to a large number of design agencies working on them. We created a set of UX best practices, principles, and guidelines for their agencies to follow.

The challenge

We started with tons of research, copywriting, content structuring, and strategy. We categorized main areas of usability and tested existing Kellogg's sites against them. Then, we documented our findings, and created guidelines to fix the issues we found.


Challenge
With several design agencies working on Kellogg's many brand websites, the user experience was inconsistent, and suffering from quality issues.
Solution
We referenced Kellogg's current websites in the guideline topics to ensure the content would be useful and appropriate. Once we had everything planned out and organized, we focused on copy and content.

Client Testimonial

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Amber Kizilbash
CFO Roundtables

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Deliverables

Scope of work.

  • Planning

    Once copy and content were finished, we created site wireframes, making sure navigation was intuitive, and information was easy to find

  • Design

    We designed according to the rules we just made, and kept everything as simple and basic as possible. The designs were meant to be an example of the guidelines themselves - a framework that doesn't stifle creativity and leaves plenty of room for a unique design.

  • Implementation

    We consolidated design principles and fundamentals. We tagged each rule throughout the guidelines with the design principle(s) to which it related. This context ensures better adoption since people will be more likely to take something seriously if they know the reasoning behind it.

The impact

The guidelines are comprehensive and easy to follow. They included design principles and fundamental protocols with tagged rules throughout. This useful context encouraged more widespread adoption because it clearly explains the underlying logic and when and how to apply the principles set forth.  


success in numbers

126
Offices Worldwide
126
Offices Worldwide
126
Offices Worldwide
126
Offices Worldwide