Innovating to the next level
To transform online bike buying, Sixthreezero needed a brand-new app and website experience with innovative features to enhance the shopping experience.
With the pandemic, online shopping surged, sporting goods, especially bike sales, rose 400%. Sixthreezero's investment in its e-commerce infrastructure paid off; but to stay competitive, the company must continually evolve to meet changing preferences for existing customers and new buyers.
Vincit developed a customization feature to boost buyer confidence and enhance conversion rates. The innovative BodyFit quiz personalizes the bike selection process with recommendations based on users' measurements, preferred riding styles, and even past injuries.
This interactive feature streamlines the buying journey and empowers customers. Taking personalization a step further, potential buyers can customize their recommended bike, choosing colors and other features that resonate with their personal style. These new tools enhance the consumer experience and drive sales.
Beyond improving the e-commerce experience, Dustin Gyger, the visionary behind Sixthreezero, wanted to foster a sense of community and love of riding.
He invested in a brand-new app designed specifically for riders, providing a platform for connection, shared experiences, and a direct link to the company's purpose and values. Sixthreezero and Vincit have successfully elevated the bike buying experience, harnessing the power of personalization, community engagement, and seamless integration to truly revolutionize the way people discover and make their perfect bike their own.
