The challenge
Our client had outgrown their product catalog and relatively new website. As a leader in luxury car interiors, they needed a streamlined e-commerce solution.
Their passionate car enthusiast customers liked choice, quality and the ability to customize parts for their vintage and high performance vehicles. TMI’s catalog was difficult to navigate with seemingly endless options.
Our goal was to ensure the customer journey was as high performing and luxurious as the products themselves.
Vincit set up easy to use integrations to manage the inventory choices better. We also designed the site to be more intuitive and allow users to search by make, model or parts.