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Wholesale and retail

Data-empowered digital commerce

To stand out in the global competition, wholesale and retail companies need to tap into process and customer data and think about the value they can extract from analytics. 

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Customer-centric, data-led manufacturing

For manufacturers, true digital transformation starts by envisioning where in the value chain can data be applied to make a difference.

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All public sector services should be designed to serve citizens first. Digital solutions and applications must be easy to use, despite physical and cognitive disabilities.

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Fast-tracking innovative business models

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Digitally disrupted, the companies in the banking, finance and insurance sector must actively innovate new approaches to build omnichannel customer experiences that fully utilize data.

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While medical device software is strictly regulated, there's room for innovations that make life easier for patients and caregivers. Stable and secure data flow is a must.

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On Demand and Intuitive WBUR Mobile App

Download the App

Intro

Located in Boston, Massachusetts, WBUR-FM is a Boston University owned public radio station. It first aired in 1950 with a strong jazz and classical music program, before evolving into a news and information-focused radio station. “RadioBoston”, as it is known, is the largest of the Boston-based NPR member stations, and one of the most popular. It produces several nationally distributed programs, including On Point, Here and Now, and Open Source.

 

With a steady increase in number of listeners since 2012, WBUR teamed up with Vincit to design and build their mobile app.

The challenge

WBUR had problems controlling and updating their app and codebase. On the recommendation of our client, KCRW, another NPR member station, WBUR asked Vincit for help. 


A new app solution

We developed a new app with intuitive controls, more streaming features and a modern, user-centric design. 


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Deliverables

Scope of work.

  • Development

    Vincit rapidly built new features for iOS and Android with React Native. Features included live streaming, listen on demand, offline options, and a simplified donation feature that captures user preferences.

  • Design

    Vincit designed the app to ensure overall brand consistency and impact with a sleek, modern and modular look - making it more competitive among today's radio and streaming apps. 

    We added a landscape mode for iPad. The landscape orientation provides a wider view of the radio player and other app features. 

  • User Interaction

    The user interaction points enhance the listening experience. Departing from standard radio experiences, users can stream their favorite live broadcasts, rewind, pause or scrub an entire section with a swipe - at their listening leisure. 

    A Sleep Timer feature automatically stops playback after a certain amount of time - perfect for bedtime listening. 

The impact

The WBUR on demand, free mobile app became more accessible and intuitive for its tech-savvy audience. It features more than 40 WBUR, NPR programs, and podcasts. With news stories that can be saved and shared, it is an interactive listening experience. The one touch donation feature makes it easier for users to show support and demonstrate what content they like. 


Success in Numbers

18
Percent Increase in MAUs from Dec 2022 to March 2023
77
Percent Increase in Average Session Duration Over the Previous App
+ 16
Minutes is the Current Average Session Duration
59
Percent Increase in Average Daily Sessions Per User Over the Previous App