From extensive data collection into clear digital strategy
Vincit audited Autosalpa’s ICT infrastructure, available data and its possibilities, as well as digital customer path. Employee interviews provided valuable insight on data usage. In addition, the team facilitated a series of workshops which dealt with the gathered material as well as touchpoints on customer path – and how to develop those. A significant part of the project was a look at international trend research which shed additional light on the future directions of car business.
A large part of the project was carried out remotely using a shared Miro canvas to which both Vincit and Autosalpa teams had continuous access. Soon as the big picture started to take shape, the Vincit team made a clear summary of it. At the same time, development suggestions were made and prioritized together with the Autosalpa team.
A plug-and-play solution full of strategic initiatives and operative actions
For Autosalpa, the playbook of digital development is a hands-on tool that enables focusing on the targets for development in due course. There are altogether about twenty long-term strategic initiatives and operative actions listed in the playbook. The suggestions range from the features of mobile application to data structure improvements, and further to service design thinking to help serve different customer segments better. There are even ideas about activating customers through gamification.
The initiatives that have the highest priority have already been taken in the pipeline by Autosalpa and its partners. Projects regarding issues such as lead management and marketing measurement are in the making.