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Wholesale and retail

Data-empowered digital commerce

To stand out in the global competition, wholesale and retail companies need to tap into process and customer data and think about the value they can extract from analytics. 

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Manufacturing industries

Customer-centric, data-led manufacturing

For manufacturers, true digital transformation starts by envisioning where in the value chain can data be applied to make a difference.

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Public Sector

Accessible and intuitive public services

All public sector services should be designed to serve citizens first. Digital solutions and applications must be easy to use, despite physical and cognitive disabilities.

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Energy and utilities

Dynamic and resilient energy economy

Digital processes and data-led services help energy and utility sector companies develop a stable energy offering with transparent, customer-centric services.

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Digital platform economy

Fast-tracking innovative business models

Shared platforms offer fast entry to new markets, cost-efficiently and scalably. But lasting value add comes from cross-industry collaboration and linking products with complimentary services.

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Banking, finance and insurance

Agile business, customer-centric services

Digitally disrupted, the companies in the banking, finance and insurance sector must actively innovate new approaches to build omnichannel customer experiences that fully utilize data.

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Medical devices manufacturers

User-centric healthcare applications

While medical device software is strictly regulated, there's room for innovations that make life easier for patients and caregivers. Stable and secure data flow is a must.

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Case Finlayson: New PIM solution strengthens brand experience and reduces manual work

INTRO

Finlayson’s new PIM solution smoothes out the kinks in both technology and internal processes. Customers now have access to coherent, up-to-date product information that reflects Finlayson’s brand, and manual typing and copy pasting no longer take excessive amounts of time and resources. Improving product information has taken its place as an established part of Finlayson’s continuous digital development. 

Taking ownership of the full product experience

With over 200 years of history, Finlayson is one of Finland’s oldest companies and a beloved home textile brand. Finlayson set out to modernize its PIM solution in order to offer a stronger, more unified brand and product experience to all customers regardless of channel. The previous PIM solution involved plenty of manual work and no longer served the needs of Finlayson’s business, and the company was looking for a tool that would cater for practical automations and enable self-sufficiency for both everyday work and long-term development. It was time to make product information development an established part of the company’s continuous holistic digital development work.

Our expertise used in this case:

  • Product information management solution

  • Product experience management

  • Product experience distribution

  • Visual media experience optimization

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