The Florida based cosmetics company, popularly known for their online and social media presence, Ofra Cosmetics, came to Vincit to optimize their existing eCommerce website’s speed, usability, functionality, and overall design. Through close collaboration, Vincit was able to successfully achieve those goals as well as provide advanced and modern solutions to their needs with scalability in mind. Ofra’s new website not only has an updated look, but also creates a more intuitive shopping experience.
INTRO
Design
Vincit’s UX/UI team featured Ofra’s makeup and skincare products front and center, elevating the site’s user experience, usability, aesthetic look, and site speed. Enhancements included amplifying the site’s fonts, featuring prominent calls to action, and consolidating the product collection.
One of the predominant features that Vincit implemented to boost Ofra Cosmetics’ user experience was through product filtering features. With a wide array of products from lipstick and highlighters to moisturizers and exfoliators, Vincit consolidated Ofra’s product collection visually through search filters, allowing users to easily shop online for the things they need by product type, shade, or finish.
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Ofra's filtering system lets customers find what they need easily while shopping online.
Development
Vincit’s development team provided function, ease of management, and aesthetic visuals to Ofra’s e-commerce site. Utilizing various integrations, our development team not only incorporated social media to provide interactive content for customers, we also integrated easier content and product management for the Ofra team, creating a more fluid shopping experience.
In conjunction with the Vincit UX/UI team’s filtering efforts for the Ofra site, Vincit’s development team provided the function for the visual search filters using the Content Management System, Contentful. Placing filters on the collections, such as shade, finish and product type for an eyeshadow collection, and tags on the individual products, such as the 'Blue Jeans eyeshadow' as a 'blue shade' or a 'shimmer finish,' greatly expanded Ofra’s capabilities and content management. This also made a potential customer’s search process easier, as they can easily find what they need among a large quantity of makeup and skincare products.
The interface in Contentful for the "Eyeshadow" collection that shows what filters are relevant to this specific collection
The interface in Contentful that Ofra uses to add tags to the "Eyeshadow - Blue Jeans" product
About Ofra
Ofra Cosmetics was founded in 1994 by makeup artist Ofra Gaito and consists of makeup and skincare products. Ofra Cosmetics is the top provider of beauty kits to cosmetology schools in the United States, allowing students to use their products during the course of their education. Today the brand is widely used by influencers and celebrities online, who create exclusive collaboration collections with Ofra Cosmetics. In addition to makeup and skincare distribution channels through ofracostmetics.com, their products are widely available at Ulta Beauty stores and online at ulta.com.
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