Vincit’s development team provided function, ease of management, and aesthetic visuals to Ofra’s e-commerce site. Utilizing various integrations, our development team not only incorporated social media to provide interactive content for customers, we also integrated easier content and product management for the Ofra team, creating a more fluid shopping experience.
In conjunction with the Vincit UX/UI team’s filtering efforts for the Ofra site, Vincit’s development team provided the function for the visual search filters using the Content Management System, Contentful. Placing filters on the collections, such as shade, finish and product type for an eyeshadow collection, and tags on the individual products, such as the 'Blue Jeans eyeshadow' as a 'blue shade' or a 'shimmer finish,' greatly expanded Ofra’s capabilities and content management. This also made a potential customer’s search process easier, as they can easily find what they need among a large quantity of makeup and skincare products.