Reima

In 2019, digital sales including wholesale accounted for about 50 % of total sales, with sales via Reima's own digital channels bringing almost 15 % of the total. The Reima webstore currently delivers to almost 40 countries, with more to come. Internationalization is a key ambition for Reima: in addition to traditionally strong markets like Scandinavia, Reima is expanding to new markets like the US and China.

Being such a key part of B2C business, it is essential that the Reima webstore runs smoothly and integrates well with a wide range of services and solutions such as marketing automation, logistics, and affiliate stores.

We co-operate closely as partners, and the entire commerce chain is covered by one team. An agile way of working with a competent Product Owner on Reima’s side means that the right things are prioritized and changes can be made quickly and effectively.

Currently, we have multivendor projects where we all gather once a week. This arrangement has been well-received both by Reima and the consultants themselves.

"We want a partner who understands the fast-changing technological environment and supports us in achieving a world-class digital customer experience and giving us the velocity to fuel our growth.", says Elina Björklund.

"I think the arrangement works really well. Daily communication is done through instant messaging, and daily Scrum sessions keep me up to date on what we’re working on and allow me to tell Reima what I’m currently up to. However, I think meeting face-to-face at least once a week is important for trust and transparency.

Reima has flexible project teams where customers' key persons and the delivery vendor work tightly integrated. We have access to good facilities where we can work side by side with the project members. I am able to see Reima people at their office or at ours.”, says Teemu Alander, Lead Consultant.