Särkänniemi

Särkänniemi is a place for joy and experiences, Finland’s largest and most versatile leisure center and the largest attraction in Tampere. Särkänniemi set out to enrich the visitor’s experience to a level where they keep coming back for more. The park also wanted to make life easier for the staff and increase the revenue of existing business. It was time to replace outdated systems and manual work with smooth digital solutions.

Our team rebuilt the whole digital customer journey, including a more functional and accessible website and online store and a new ticket scanning app for the staff. The website was built on an AWS cloud, and the store runs on a Shopify platform. We also created under-the-hood integrations for the checkout system and reporting, topped with an easy-to-use administrator interface.

A job well planned is a job half done, so we started out by crystallizing the specifications in design-led workshops. Design and development progressed quickly with help of our expert team.

The user experience and accessibility of the website and store took a big leap forward. Buying tickets and planning a visit to the park is now simple, and the dynamic pricing system offers big savings opportunities for pre-bookings. Thanks to the new ticket scanning app, visitors now have faster access to their fun park day when they arrive.

Updating the new website is quick and easy, and the new user interface of the ticket system allows for easier reporting and ticket management.