Friar Tux is a leading Southern California suit and tuxedo company with a rich history and many store locations where they sell and rent formal wear. We helped them expand into the online rental space, building a completely custom site that allows for browsing, customization, group event creation and management, and much more.
INTRO
Users can browse for suits & tuxedos, customize each to their liking, and rent online
This was a huge site
With complex features such as customization and group event management, we spent a lot of time on the groundwork and wireframes, ensuring good site structure, natural content groupings, and an intuitive experience.
3 of the 57 screens that make up Stitch & Tie
We ended up with a relatively simple content structure, that emphasizes the primary use cases.
Stitch & Tie's menu system
People rent suits and tuxedos to create memories; we wanted to create an online experience that connects with those memories. We used photography heavily, focusing on the experience, the people, and the emotion. We used large, full width images, with subtle parallax to create an immersive mood. Products are shot with plenty of white space for a classy feel.
Part of a user's path to renting a tuxedo
We created a “customize your look” page where the user can select a base look and change accessories to personalize their own look. As the user customizes their look, the configurator will recommend other accessories that compliment their current selection. To achieve this we implemented a system that allows experts at Friar Tux to specify items that complement each other.
The Dream Team
Vincit: Cameron Sagey, Mark Youssef, Naushad Huda, Mikko Salokangas, Anssi Kuutti, Timo Isokoski
Stitch & Tie: Jake Reinig
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