Martin Container is a leader in west coast refrigerated and fully customizable storage solutions. The problem was that their branding and website did not portray the quality and assurance needed for large container services.
Finding a brand solution that showcased quality in their products required a look into the competitive industry. After exploring ideas, we completely transformed their product into a graphic style, using typography and grids.
From there, we fine tuned those ideas into a mark that showcased Martin Container's ability to deliver great and reliable products. Using hexagonal shapes and patterns seen from fabrication methods, Martin Container's message was now visual.
The use of Swiss Design helped create the foundation of structure and grids seen throughout the site. This allowed our design style to maintain the resemblance of stacked cargo and containers seen at a container terminal.
"Our co-operation with Vincit was very collaborative. Their team communicated extremely well, understood my suggestions, and tweaked the specifications and design based on their understanding of how clients would perceive it. They also created content for our site and performed SEO. We are very happy with the results of the website and we look forward to working more with Vincit in the future."
After the website rebuild, Martin Container saw daily site traffic increase 400%, not only generating a large number of leads, but the quality of the leads is much more significant. This has immediately increased their sales by 30%.
Vincit: Justin Beaulieu, Vinson Gotingco, Viet Le, Jessica Wang
Martin Container: Charlie Martin
Dish App & Branding