Digital platform economy
Platformization could well be called the franchising model of the 2020s, as it is the ultimate way to connect supply with demand. It allows you to scale your business by using a shared digital solution that brings together different players to solve similar business challenges and to seize new, interesting opportunities. If you are planning to create something akin to Amazon, Wolt, or Airbnb for your domain, you are definitely thinking about venturing into the digital platform economy!
The digital platform economy is on fire! While each business domain has its own digital needs, companies operating in the same sphere have begun to realize that they are dealing with identical challenges. Many are already on top of this opportunity, weighing the pros and cons of platform business. The race to "own" the domain, or to be the first to introduce game-changing digital assets, is on!
Let's develop your business smartly with digital platforms
We are experts in creating the critical links between platform business models, ecosystem support structures and technical platform development.
For us, creating a platform is an excercise in systemic design and smart roadmapping. Often, platforms are top heavy in terms of funding, making it super important to design for a fast return on investment and to ensure that the roadmap and rollout plans support key performance indicators.
Ensuring positive network effects and scaling
Everything starts with understanding how the platform makes sense in terms of business: what are the ecosystem members willing to contribute and what kind of concrete value will they receive? Platform transactions can come in many forms, and do not always involve money. Transaction fees or subscription models are definitely not the only, or the best, solution for all platforms. The first step is to find a win-win value creation model.
Making a smart rollout plan & roadmap
The rollout plan will be unique for each platform and includes considerations, such as which ecosystem members to onboard first, what content needs to be in place first, and what markets to approach first. There are many variables to consider. The first release is always critical, which is why we pay a lot of attention to scoping and roadmapping.
Figuring out the support function requirements
Going into a platform business will require new internal activities within the company. These may include marketing, sales, training, customer support, and administration. Companies also often need to plan how to deal with specific customer requirements or customization requests.
Learning about your ecosystem and platform performance
All new business ideas are initially built on assumptions. In order to validate your idea, your platform needs to have built-in data collection and analysis capabilities. The smartest digital tools are actively evolved over time, based on performance data.
Here's how we can help you succeed
Websites and desktop applications
Simply providing an online service is no longer enough. You have to make sure that your e-service delivers an excellent user experience. A thoughtfully designed and carefully developed website or desktop application ensures customer loyalty and provides a competitive edge.
Mobile applications
Mobile applications should only exist to make the user's life easier. They are also a powerful tool for your business, if you succeed in fulfilling that primary goal. A truly helpful mobile app, always within reach, means customers can reach out to your business anytime they feel the urge.
Data & analytics
Often the journey to efficient data use in business is a long one. The path depends on the starting situation – whether the technology and processes are in place and the level of ambition the company has for utilizing data – internal process optimization or future forecasting, for example.
Business design and transformation support
The world is changing, but change doesn't happen on its own. People make it happen through decisions, words, and actions. Now, more than ever, companies are in a position to take charge of that change. Use the momentum and reinvent your business for the better: transform toward future sustainability
Agile development
In tomorrow’s competitive landscape, your business must be agile and ready to adapt to the ever-changing market situations. New digital trends will emerge. Customer expectations will continue to shift and change. Your success relies on your ability to react fast to whatever happens. Everything needs to be agile, from your offering to your processes and the development of your new digital services.
Continious services & DevOps
Your digital investments pay back only when they are maintained well. By bridging software development and IT operations, your services and applications gain a prolonged and more productive lifecycle.
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