First we define the issue the app solves
We carry out user studies and workshops to identify what brings the most value to your customer. Then we evaluate the business case to make sure your investment is profitable. Once the concept is ready, we start planning the rollout.
Roadmapping & early release
The sooner we go to market, the sooner the app starts paying back and producing revenue for you. A minimum viable product, with just carefully selected features, makes sure we're not wasting our time and your money.
Choosing the right platform
Now we can start thinking about the technology choices, based on future features and needs, like offline usage, notifications, SEO, website presence and users' device base. Together we can decide if we should go with native, cross-platform or PWA technologies.
Utilzing data for competitive advantage
Finally, we need to think about collecting key performance data about the app and its usage. This can help identify pain points and be used to improve the service flow. We can verify assumptions by A/B testing and use AI to steer decisions and functions based on Big Data and AI.