"Web Design" doesn't quite cut it any more. The industry is realizing the importance of user centric thinking. We craft intuitive, aesthetic experiences that accomplish goals and make users happy, regardless of the medium. Our process always begins with our users. Users are what shape our design thinking and decision making when creating delightful user experiences. This goes beyond what solely “looks good”; it’s about creating intuitive products that users want to constantly come back to.
We learn about the client's company, users and goals. We conduct user research, building empathy and putting faces to the main archetypes and demographic segments. This sets up a solid foundation for the project.
Using our research, we ideate and craft the high level creative strategy. This leads to a design language that connects with users, enhances usability, aligns with project goals, and communicates the brand message.
We take our learnings and creative strategy and ideate around many possible functional solutions. We whittle them down to just the very best ideas and test them to make sure our thinking and assumptions are working well.
Here, the product comes to life. Using our creative direction and blueprints, we blend form and function to create an interface that is a pleasure to use, using visual psychology to further enhance usability.
We conduct user testing to validate the approach we took in the project, and to find opportunities for improvement. This valuable information leads to design improvements and potential future ideas.