User Experience & Interface Design

Our process always begins with our users; they shape our design thinking and decision making when creating delightful user experiences.

• 01

  Research

  We learn about the client's company, users and goals. We conduct user research, building empathy and putting faces to the main archetypes and demographic segments. This sets up a solid foundation for the project.

• 02

  Creative Direction

  Using our research, we ideate and craft the high level creative strategy. This leads to a design language that connects with users, enhances usability, aligns with project goals, and communicates the brand message.

• 03

  UX Strategy

  We take our learnings and creative strategy and ideate around many possible functional solutions. We whittle them down to just the very best ideas and test them to make sure our thinking and assumptions are working well.

• 04

  Interface Design

  Here, the product comes to life. Using our creative direction and blueprints, we blend form and function to create an interface that is a pleasure to use, using visual psychology to further enhance usability.

• 05

  Test

  We conduct user testing to validate the approach we took in the project, and to find opportunities for improvement. This valuable information leads to design improvements and potential future ideas.