Strategy & Digital Roadmap

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To define a road map aligned to your goals we must first understand where you've been, where you'd like to go and align to your current vision. From these insights and through our process, we will shape a defined path to success for your project.

  • 01
    Initial Discovery

    A live, in-person (if-possible), facilitated discovery phase where we uncover insights about your customer base, business, and project-specific goals. Typically this session lasts about 2-4 hours.

  • 02

    We’ll check out your competitors, research the industry, and see how similar problems have been solved. This helps us position the product well in the competitive landscape.

  • 03
    User Personas

    Let’s get to know who we are building this for. We’ll create personas, putting faces to the main archetypes and demographic segments of your user base. These personas outline psychographics, goals, and pain points.

  • 04
    Features and Business Goals Workshop

    We’ll guide you through our ideation workshops, where we’ll define the expected functionality and details for your digital product. We’ll assign metrics of User Value, Business Value and Development Effort to each feature and create a prioritized action plan.

  • 05
    Technical Discovery

    After the features workshop, our development team will research the features and integrations, to determine what is feasible and to determine the best approach.

  • 06
    Presentation and Prioritization Discussion

    Meet to present findings and strategy and agreeing upon a prioritized features list based on value and cost.

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Brand Identity

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